Primary logo
A logo is the embodiment of the brand. It is the brand simply summed up in one tiny, neat little package. Therefore, the logo must at all times be perfectly legible and without obstructions.
Secondary logo
It is preferred to use the logo lock-up with the circle. However, there may be instances when the Jirav word mark will need to be used on its own. These circumstances occur mainly with swag items such as pens, embroidery, and occasionally on small banners.
Clear space
Clear space is the area that is required around the logo—it must be kept free of other graphic elements such as headlines, texts, images, and the outside edges of materials. The minimum required clear space for the logo is equal to the height of the J in the Jirav logo.
Mistakes to avoid
Consistent presentation is an important part of making our logo recognizable. The following examples highlight a few improper uses:
- Do not distort
- Do not use unapproved colors
- Do not rotate
- Do not outline
- Do not apply effects
For more detailed examples you can download the pdf in the assets section.