---
title: Jirav Accountant Program FP&A, planning and strategic finance training enablement
description: Jirav Accountanting Firm Go-to-marketing enablement training courses for FP&A, planning and strategic finance advisory practices
---

![](https://www.jirav.com/hs-fs/hubfs/Imported%20sitepage%20images/header-logo.png?width=98&name=header-logo.png)

![accounting_calc](https://www.jirav.com/hubfs/accounting_calc.svg)

[ For Accounting & CFO Firms ](https://www.jirav.com/reporting-planning-purpose-built-for-accounting-cfo-advisory-firms)

![business_env](https://www.jirav.com/hubfs/business_env.svg)

[ For Businesses ](https://www.jirav.com/reporting-planning-purpose-built-for-businesses)

[ Get a Demo ](https://www.jirav.com/request-demo)

[ Sign in ](https://app.jirav.com/)

![banner-shap](https://www.jirav.com/hubfs/Imported%20images/banner-shap.png)

 Accounting FIRMs

# Go-to-Market Enablement Modules

#### We pride ourselves on being more than just a software company - we want to see our accounting firm partners flourish as they embark on FP&A advisory. These Firm Go-to-Market Modules help you figure out everything from how to staff your services to update your website to attract clients that are the right fit.

![Firm Leader on a Growth Path](https://www.jirav.com/hubfs/Untitled%20design%20(7).png)

## What do the modules look like?

#### Workshop style 1-hour virtual classes 🔸 Hands-on homework and toolkits included 🔸Ideal for practice owners 🔸Leave with a proven plan to implement FP&A Advisory

#### Module 1 Practice Roles

##### Determine the roles and skills needed for a successful FP&A Practice. Map your current team’s skills to these FP&A roles. Plan for Cost of Services in preparation for packaging and pricing.

[ Watch Recording ](https://gojirav.wistia.com/medias/n5bm4ps3fv)

![practice-roles](https://www.jirav.com/hubfs/practice-roles.png)

#### Module 2: Packaging for Sales Growth

##### Specify your current firm’s deliverables and assess capabilities for additional deliverables. Understand packaging methodologies and impact on pricing.<https://help.jirav.com/learning-education/core-reports>

[ Watch Recording ](https://gojirav.wistia.com/medias/3i0si8scve)

![Know your Worth](https://www.jirav.com/hubfs/Untitled%20design%20(10).png)

#### Module 3: Pricing to Maximize Margins

##### Identify the practice roles and standard costs. Compute Cost of Services for each package. Determine your pricing strategy for each package using the subscription model.

[ Watch Recording ](https://gojirav.wistia.com/medias/esb4nrvu2b)

![packages](https://www.jirav.com/hubfs/packages.png)

#### Module 4: Brand Positioning and Messaging

##### Understand the importance of positioning before messaging. Introduce Jirav’s recommended framework for cultivating your brand promise and creating an online presence.<https://help.jirav.com/learning-education/advanced-forecasting>

[ Watch Recording ](https://gojirav.wistia.com/medias/nvzbwpwkum)

![branding-update](https://www.jirav.com/hubfs/branding-update.png)

#### Module 5: Advanced Messaging

##### Compile a list of attributes that are aligned with your brand promise and targeted positioning.  Communicate aligned attributes to strategically differentiate your business online and in-person.

[ Watch Recording ](https://gojirav.wistia.com/medias/fb1exhpc38)

![messaging](https://www.jirav.com/hubfs/messaging.png)

#### Module 6: Marketing

##### Build upon the first five modules and bring them to life. Learn to cultivate your strategy into the form of a marketing campaign. Track leads, prospect, and customers.

[ Watch Recording ](https://gojirav.wistia.com/medias/1ug1et14l0)

![marketing-growth](https://www.jirav.com/hubfs/marketing-growth.png)

#### Module 7: Sales

##### Link marketing to sales by using a toolkit.  Learn to create a two-way conversation where you discover pain points before pitching a solution.  Explore successful closing techniques.<https://help.jirav.com/learning-education/basic-forecasting>

[ Sign up ](https://gojirav.wistia.com/medias/kbdqd49x8l)

![sales](https://www.jirav.com/hubfs/sales.png)

#### Module 8: Bonus Content : FP&A Advisory Rollout Plan

##### Upskilling and delivering FP&A services is the first phase of any rollout. In the second phase, you refine your messaging, pricing, and positioning. You become scalable in the third phase.

[ Watch Recording ](https://gojirav.wistia.com/medias/7t9a5ownqi)

![Open for business](https://www.jirav.com/hubfs/Untitled%20design%20(9).png)

## Quick Links

#### Homework File Links

[Module 1: Homework File](https://drive.google.com/file/d/16y2DyU92BZj-wz8Ik_5Zp38KR6KeBacj/view)

[Module 1: Slides](https://drive.google.com/file/d/16yJ5iti0L06YlEEVS5yeOs5tEcSrZ8wz/view?usp=sharing)

[Module 2: Homework File](https://drive.google.com/file/d/17WvFkm0thvk58qMPI_oa5-NFSNIiy-gI/view)

[Module 2: Slides](https://drive.google.com/file/d/17Vzb-O1h1cYJmZ2WAijW44FNF7NVmpd-/view)

[Module 3: Homework File](https://drive.google.com/file/d/17q1_F3Df-RE0Tp2Jz3Aacbcgr-6kpyEn/view)

[Module 3: Slides](https://drive.google.com/file/d/17ypgIA8MTjkDLDJPZhzh6LnrpftwTWFt/view)

[Module 4: Lesson Slides](https://drive.google.com/file/d/18GukeKNhT5sZkVedwKlOaYaHqsL8VRHZ/view?usp=sharing)

[Module 4: Homework #1 - Branding](https://drive.google.com/file/d/18AC_zwHx0ZdzdNsMl0hDBhTBspWq8IDH/view)

[Module 4: Homework #2 - Positioning](https://drive.google.com/file/d/185AL-OBdF-_UoWrBx20lYPS67hGtFEep/view?usp=sharing)

[Module 4: Homework #3 - Attributes](https://drive.google.com/file/d/18CaVQSoo7GLXF5a061xyWEdJE1h9vLW5/view?usp=sharing)

[Module 5: Lesson Slides](https://drive.google.com/file/d/18janCWWtUU74A50qcHbkBp1ZobSEMqis/view)

[Module 5: Homework Unique Value Proposition](https://drive.google.com/file/d/18JubrpIE5HY7egEKcgq2w0gMjYUL7DZ3/view?usp=drive_link)

[Module 5: Key Messaging Examples](https://drive.google.com/file/d/18YhjMIEFckn92VQI5VsG5CVyq8Qujxt8)

[Module 6: Lesson Slides](https://drive.google.com/file/d/19TBcM_wRqACK4SJGTLApZIvhj1oRzLB8/view?usp=sharing)

[Module 6: Homework #1 - Search Engine Marketing](https://drive.google.com/file/d/1942_YSBoSdjIGWV3hLcX8ab1SGTE04Rf/view?usp=sharing)

[Module 6: Homework #2 - Social Media Basics](https://drive.google.com/file/d/19IdoHttGn26dK3Y4Msko6iEQJwrKhnzD/view?usp=sharing)

[Module 6: Homework #3 - Partnerships and Co-Marketing](https://drive.google.com/file/d/19L7RGBUuG_pSZImUHw200hZUZRgRNIlk/view?usp=sharing)

[Module 6: Homework #4 - Email Marketing Basics](https://drive.google.com/file/d/19Mwbm5Aj0jShz5vuZOU6hxdO3I4FSO8m/view?usp=sharing)

[Module 7: Lesson Slides](https://drive.google.com/file/d/19jmIhL8uGs4P2k4VHfjI2I_CeEqKgqQS/view)

[Module 7: Pitch Deck Example (Make a copy)](https://docs.google.com/presentation/d/1o848hfgor2pjcSY8vzGEf6jZtByRrNL7OpXMJRMJKJg/)

[Module 7: Pitch Deck Design in Canva #1](https://www.canva.com/design/DAF-8Xs6vwk/nsRLP_LuUlqic_ZIHTQfnw/edit?utm_content=DAF-8Xs6vwk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton)

[Module 7: Pitch Deck Design in Canva #2](https://www.canva.com/design/DAF-8aQQZCU/sVHn7H2W4MuZlugecQBWrg/edit?utm_content=DAF-8aQQZCU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton)

[Module 8: FP&A Rollout Plan Lesson Slides](https://drive.google.com/file/d/19kLPAhQBsJ_ygJsHDshb-fZrAbtNNoDi/view?usp=sharing)

[Module 8: FP&A Rollout Plan Reading Assignment](https://drive.google.com/file/d/19n_Vj_KG7pswZnGGUKqBI9MMNuu4l5q2/view?usp=sharing)

![](https://ws.zoominfo.com/pixel/GayWM7nWYSEC9X3nq2tn)

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