Go-to-Market
Enablement Modules

Module 1
Practice Roles

Module 2:
Packaging for Sales Growth

Specify your current firm’s deliverables and assess capabilities for additional deliverables. Understand packaging methodologies and impact on pricing.

Module 3:
Pricing to Maximize Margins

Identify the practice roles and standard costs. Compute Cost of Services for each package. Determine your pricing strategy for each package using the subscription model.

Module 4:
Brand Positioning and Messaging

Understand the importance of positioning before messaging. Introduce Jirav’s recommended framework for cultivating your brand promise and creating an online presence.

Module 5:
Advanced Messaging

Compile a list of attributes that are aligned with your brand promise and targeted positioning.  Communicate aligned attributes to strategically differentiate your business online and in-person.

Module 6:
Marketing

Build upon the first five modules and bring them to life. Learn to cultivate your strategy into the form of a marketing campaign. Track leads, prospect, and customers.

Module 7:
Sales

Link marketing to sales by using a toolkit.  Learn to create a two-way conversation where you discover pain points before pitching a solution.  Explore successful closing techniques.

Module 8:
FP&A Advisory Rollout Plan

Upskilling and delivering FP&A services is the first phase of any rollout. In the second phase, you refine your messaging, pricing, and positioning. You become scalable in the third phase.